Why should I get an ad server?

Basically, because you make money from it.

The ad server is web based and constantly updated. This means that the visitor is always shown new ads – whenever the visitor visits or refreshes a webpage.

An ad server also helps the publisher monitor and manage the available advertising space on a website.

With an ad server you are – among other things – able to:

• Track the number of impressions and clicks delivered by each campaign
• Target specific segments of visitors through for example geographical or behavioral targeting
• Prevent campaigns from appearing on pages with semantically controversial content
  
• Create availability forecasts, which can help you determine the future available advertising space
• Draw reports on advertisers or specific campaigns to see how the individual customers/campaigns are performing

All in all, an ad server is an indispensable tool for any publisher wanting to optimize income through advertising on their website.