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Help Me Choose the Right Ad Server

We know it can be difficult to assess and decide which ad serving solution is the right one for your company.

So, we made it easier for you. The chart below gives you an overview of the three ad serving solutions and their functionalities, level of support etc.

Still in doubt? Give us a call and we'll help you out.



We know it can be difficult to choose the right ad serving solution, therefore you can always contact us.

Solution

Basic

Advanced

Professional

Setup

Single site



Network (up to 10 sites)



Network (unlimited no. of sites)



1 user login



Unlimited no. of users


Setup onsite / our office


Setup telephone / webinar

Support




Telephone support (max. 1 contact person)



Telephone support (max. 3 contact persons)


Email support (max. 6 hours response time)


Email support (max. 8 hours response time)



Personal meeting (request)


Dedicated key account



Customized training / workshop


Workshop access


Training access sales


Training access ad operations

Executive network


Basic booking functionalities




Iframe tags

Friendly iFrame tags (asynchronous bannerload)


JavaScript tags

Composed JavaScript tags


Basic Priority package *)



Extended Priority package **) Customized naming


GIF / Flash creatives

HTML creatives


3rd party templates

Templates for special creatives


Client customized templates


Campaign Groups


Edit forecast history


Seasonal forecasting


Campaign push

Admatcher push


Availability check

Content units




Up to 50 content units



Up to 200 content units



Up to 1000 content units



Reporting




Advertiser Standard reporting

Site Standard reporting

Financial reporting


Key/Search word reporting


Campaign alerts

Targeting




Geo targeting

Boolean targeting


Profile targeting (survey integrated targeting)



Keyword / Search word


Name Pair Value


Login data (custom targeting)



IP/URL/Negative targeting


Time/weekday/frequency

Sequency


System/Bandwidth/Browser

Add on functionality




API access



Brand protection (12 languages)



Behavioral targeting



Semantic targeting



Mobile ads


Video ad serving (IAB VAST 2.0 compliant)



Customized booking interface


Sales Wizard (booking interface and reservation module)


Sales Dashboard (customized reporting)

Impression levels




Up to 3M impressions



Up to 5M impressions



Additional impressions


Optimization




eCPM optimization (network optimization)



Content Unit optimization

Creative optimization

Semantic optimization